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Brand and website strategist for Australian service businesses
You're not here to read my life story.
You're here to work out whether I'm the right person to hand this to. That's the right question, so that's what this page answers.
Most of the businesses I work with aren't struggling. That's the confusing part.
They're established. The work is good, and everyone who has had it knows the work is good. Referrals come in. Clients come back.
And growth still has a ceiling on it, and the ceiling is usually the founder.
The reputation lives with you. The trust lives with you. Which means the business can only grow as far as you can personally reach.
That isn't a marketing problem and it isn't a website problem. It's a positioning one. The business has never been explained to the people who haven't met you yet.
I started in a sign shop.
Signwriting apprentice first. Then graphic designer, then project manager, then marketing. Seven years of watching businesses buy the visible thing. A logo, a sign, a vehicle wrap. Almost none of them had worked out what they wanted it to say first.
Then nearly seven years running paid advertising for a university. Meta and Google, real budgets, and the whole job was to get as many of the right people as possible to a page at the other end.
That's where the thing this business is built on came from. You can be excellent at getting people to a website and it changes nothing if the website isn't ready for them. I got very good at the traffic half of the problem, and I watched the other half undo it, over and over.
Then I was made redundant, one of nineteen out of forty. Honestly? Best thing that could have happened. I'd been building this on the side since 2015, and it finally got my full attention in 2024.
So when I say the strategy comes before the design, and the traffic comes after both, that isn't a philosophy I picked up somewhere. It's the order I learned it in, backwards, over fifteen years.
You know the business. I find the way forward.
Most people I work with don't have time to brief a strategist, and shouldn't have to. You know your business better than anyone does. What you don't have is spare weeks to work out how to explain it.
So I get it out of your head in one deep dive, work out what the business needs to be known for, and bring you a direction. You tell me where I've got it wrong. Then my team builds it.
One session, a handful of approvals, and you keep running the business while it happens.
A few things I'm not going to pretend to be neutral about.
- 01Clarity comes before design. Every time, no exceptions.
- 02You're not losing work because you're not good enough. You're losing it because the people choosing can't tell yet.
- 03The website is the last thing you build, not the first.
- 04Most businesses don't need more traffic. They need to stop losing the people already arriving.
- 05The businesses that help people before they take their money deserve to do well out of it. That's most of why I do this.
I'm Hayley. The strategy is always me.
The deep dive, the positioning, the decisions your website gets built on. That part doesn't get handed to anyone.
My team takes it from there and builds it, which is the only reason four weeks is possible at all.
More than twenty websites built for service businesses. Across the seven client sites we've measured, every one ranks for the core local service term its business wanted to be found for.
Three new projects a month is the limit, and it's the strategy that sets it.
This was WQ Creative until 2026.
Same person, same clients, same work.
The name changed because what I do changed. WQ Creative was a design business that realised design without strategy doesn't go anywhere. Third Raven & Co is a strategy business that builds the website at the end of it. That's a different thing and it deserved a different name.
The longer version →If any of that sounded like your business, the next step is a conversation.
No deck, no proposal. You tell me what's actually happening, I tell you what I think is causing it.
Book a callThirty minutes. If I'm not the right person for it, I'll say so.