.png)
Website audit for service businesses
Forty things are wrong with your website. Three of them matter.
A recorded walkthrough of your site, a written list of what to fix in the order to fix it, and one section rewritten properly so you can see the difference. Go ahead with a project within sixty days and the $500 comes off it.
Get the audit, $500
The site looks fine, which is exactly why it’s hard to fix.
People are arriving and nothing is happening. Analytics says the traffic is there. The enquiry form says otherwise. So you start wondering whether you need more traffic, when the people you already had were the problem.
The enquiries you do get are for the wrong thing. Someone asks for the cheapest version of a service you’ve half stopped offering. Enough of those and you stop trusting the site to bring you anything useful.
Nothing on it is obviously broken. It loads, it looks tidy, the photos are nice. Which leaves you with a problem you can feel and cannot point at, and no idea what you’d brief someone to change.
You can get forty findings for nothing. That’s the problem.
Ask any AI tool to review your website and it will do a decent job. Heading structure, load times, alt text, thin pages, a list as long as your arm, most of it technically correct.
What it can’t tell you is which of those things is actually costing you work.
It doesn’t know who you’re trying to attract, or what someone needs to believe before they’ll pick up the phone. It doesn’t know your best clients arrive through referrals and quietly check you out online first, or that half your enquiries are for the thing you’re trying to stop doing.
So it weights everything the same, and a list where everything matters equally is a list where nothing does.
That’s what the $500 buys. Not the findings. The order, and one section rewritten so you can see what the difference actually looks like.
Three steps, and you’re doing one of them.
You book and send me the site
Pay, and answer four short questions about who you want more of and what you’ve already tried. That’s your whole job. There’s no calendar to wrestle with.
I go through it, and record the whole thing
About twenty minutes of me walking your site the way one of your clients would, screen shared, saying what I’d change and why as I go. Unedited. Not a presentation of findings. You, watching someone think about your business out loud.
You get the list, in order
Both land together, within three to five business days. Three things at the top that matter most, then the full list, plain enough to hand to whoever does your website or work through yourself on a Sunday. One section comes back rewritten rather than just flagged.
And if you want to talk it through
Twenty minutes with me, included, booked whenever suits once you’ve watched it. Plenty of people don’t need it. The offer stands either way.
A plan you own, whether or not you ever work with me.
- 01The three things that matter most. Named, at the top, before anything else. Not forty findings weighted the same.
- 02The full list underneath. Every fix, in order, with the reason it sits where it does.
- 03One section rewritten in full. Usually your homepage headline and the lines under it. Not notes on it, the actual replacement copy, so you can see the difference rather than take my word for it.
- 04What each weak section needs to say. Not a note that it isn’t working, but the question it has to answer, so you or whoever writes your copy has something to start from.
- 05What to leave alone. Usually the longer half, and the part that saves you the most money.
- 06The search picture, and the recording. What you’re found for, what you aren’t, and twenty minutes you can rewatch or forward to whoever does the work.
No rebuild required. No commitment to a project. Nothing in it that only I could action.
Three ways this goes, and all of them are fine by me.
You do it yourself.
Plenty of people take the audit, work through it over a few months and never speak to me again. That’s a good outcome and it’s what the list is built for.
My team does it for you.
Quoted off the actual list once we both know what’s on it, because until the audit happens neither of us knows whether it’s an afternoon or a fortnight. This is fixing the site you’ve got, not building a new one.
Or the list says fixing it is the wrong move.
Sometimes the site is doing exactly what it was built to do, and the problem is what it was built to say. Patching that gets you a tidier version of the same problem. If that’s what I find I’ll tell you plainly, and the $500 still comes off.
If you go ahead with a project within sixty days, it comes off the price.
Which means the real cost of finding out what’s wrong is nothing, as long as you end up doing something about it.
And if you don’t, you keep the list and the recording regardless.
Take the audit if:
- You know something isn’t working and you can’t name it.
- You want to know what’s wrong before you spend anything bigger.
- You’d rather do the work yourself, or have your own person do it.
- You’ve been quoted for a rebuild and you’d like a second opinion on whether you need one.
Skip it and book a call instead if:
- You already know the site needs rebuilding and you’ve decided to do it.
- You’re ready to invest and you’d rather get started than get diagnosed.
No sense paying $500 to be told what you already know. The call is free and it’s the better use of your time.
See what a full project involves
I’m Hayley. It’s me doing the audit, every time.
Fifteen years in marketing, nearly seven of them running paid advertising for a university. That’s the part that matters here: I spent years getting the right people onto a page, then watching what happened next decide whether any of the budget had been worth it.
So I’m not checking your site against a list. I’m working out where someone decides against you.
What changes when the message does
Within three months of launch, Beneath the Palms Midwifery was booked out for the rest of the year. Two months after that they added two new services.
Read what changedQuestions
Can’t I just get this from AI?
You can get a list from AI. What you can’t get is which three things on it matter for your business, and in what order, because that depends on who you’re attracting and what they need to believe before they book. The judgement is the product. The findings are the easy part.
Will you try to sell me a project?
No. It’s twenty minutes on your website, not a pitch with a diagnosis attached. If a project is the right answer I’ll say so once, at the end of the recording, and then leave it alone.
What if you tell me my website is fine?
Then that’s what I’ll tell you, and you’ve saved yourself a rebuild. It happens. More often the site is fine and the message on it isn’t, which is cheaper to fix than people expect.
What do you look at, and do you tell me what to write?
Structure, copy and messaging, the paths someone takes to enquire, search and AI visibility, and the technical basics underneath. One section comes back fully rewritten, not just flagged. The rest of the messaging notes are written as the question that section has to answer, because “this is confusing” is no use to anyone.
Do I have to get on a call?
No. The audit is recorded and sent to you, so there’s nothing to schedule and nothing to sit through. If you want twenty minutes to talk it over afterwards that’s included, but most people watch it, read the list and get on with it.
How soon do I get it?
Three to five business days from when you book.
Can I get a refund?
No, and I’d rather say that here than bury it in the terms. Instead there’s the credit: go ahead with a project within sixty days and the $500 comes off. If you don’t, you keep the recording and the list.
Three things that matter, one section rewritten, and a straight answer about what to do first.
$500, credited toward a project if you go ahead within sixty days.
Get the audit, $500Paid upfront, nothing to schedule. If it turns out an audit isn’t what you need, I’ll say so and tell you what is.