WQ Creative is now Third Raven & Co.
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WQ Creative is now Third Raven & Co.
Read whyA thirty minute call. You tell me what's actually happening, I tell you what I think is causing it, and if I'm not the right person for it I'll say so.
You don’t need your messaging sorted or your pages mapped. Working that out is what you’re paying for.
Book a call
Beneath the Palms Midwifery had paid for a website two years earlier. Design work with no strategy underneath it, on a platform they found clunky, and it never said what they wanted it to say.
We started with the strategy instead. Booked out for the rest of the year, with two new services added to the practice off the back of the demand.
“It’s amazing. I get so many enquiries but having to say no is really hard. Not a bad problem to have.”
Caitlin, Beneath the Palms Midwifery
You're ready to grow the team, fill more capacity and bring in more revenue.
But right now, too much still depends on you.
You're the one people ask for.
Your reputation brings in the referrals.
And your website isn't bringing in enough of the right clients to change that.
If the business is going to grow, demand needs to grow beyond you too.
You can invest in SEO, ads and getting more eyes on your business.
But if the website they land on doesn't quickly show why you're the right choice, you're paying to send more people into the same problem.
First, make the business easier to understand, trust and choose.
Then get more people there.
Conversion before traffic. Clarity before design.
Right now you're the reason people choose. That's worked.
But if you're about to hire, or you already have a team, the next client needs to feel as confident working with someone else as they do with you.
Most websites try to solve that with a team page and a few bios.
That isn't enough. People need to know what the business stands for, how you decide who works with you, and what stays the same no matter who they end up with.
That's the difference between someone choosing your business and someone waiting for you.
Your part is one deep dive and a handful of approvals. The rest is ours.
What the business needs to be known for, and why the right client should choose it.
We decide who you’re actually for, what problem you own, and what makes you different in a way a stranger can check for themselves. If you have a team, or you’re about to, we work out why someone can feel confident with any of them and not only with you.
Copy and design can only deliver a decision that’s already been made. Skip this and you get a good looking website that says roughly what your competitors say.
One deep dive with me, then you approve the direction. That’s week one, and it’s the most you’ll do.
That direction becomes the message, the structure and the site.
We write every word, map the pages around how someone actually decides, and build the paths that take a stranger from interested to booked.
Every section has to move the decision forward. A site that looks beautiful and says nothing is the expensive version of doing nothing.
You don’t write anything. One round of feedback on the copy, one on the design.
Search and AI foundations, built in from the start.
Built into the structure, the content and the technical setup rather than bolted on later. We don’t promise rankings. Search visibility builds over time.
This is the third step on purpose. Sending more people to a site that isn’t ready is how marketing budgets disappear.
Nothing at all.
You leave knowing what’s working and what to do next.
Tracking set up so you can see what’s actually happening, and a Growth Roadmap that says what to focus on, in order. Then a checkpoint at ninety days to look at it together.
Most website projects end at launch, which is the moment you finally have something to learn from.
Two calls. Handover and training, then the ninety day checkpoint.
Four weeks. All of the above.
Book a callFour weeks later, the right client lands on your website and quickly sees:
The deep dive, the direction, the decisions your website gets built on. That part is always me. My team takes it from there and builds it.
I’ve been building websites since 2018 and doing this full time since 2024.
Across the seven client sites we’ve measured, every one ranks for the core local service term its business wanted to be found for.
Three new projects a month is the limit.
You don't need to hire different people or work out how all the pieces fit together.
“I’ve been getting about 2 website enquiries per week and averaging about one GP referral for the past couple of months. I’ve increased my days to meet the extra demand.”
“GPs and paediatricians have been able to find me through the website she created.”
Jakara Enders, Unfurl EMDR
True Bearings is a good fit if:
You’re established and already know people want what you offer.
You’re at or near capacity and getting ready to hire.
You have a team and need more consistent demand across it.
Too much of your business still depends on your reputation, referrals or personal network.
You want more of the right clients, not just more enquiries.
You’re ready to invest in getting the foundations right before pushing harder on traffic and growth.
It’s not for you if:
You’re just starting out and still working out what you’re selling.
You want a redesign, not a rethink.
You already know exactly what you want built and just need someone to build it.
You’re looking for the cheapest option.
You want a guarantee that a website on its own will bring in clients. We can’t give you that.
One deep dive. A handful of approvals. We take care of the rest.
You don’t need your messaging sorted, your copy written or your pages mapped. That’s part of the work.
I get everything out of your head, work out what the business needs and give you a clear direction. Then we take care of bringing it to life.
What moves the number is how many pages you need, whether there’s booking or anything else that has to connect to your site, and whether your brand needs building from scratch or just refining.
Payable in full or across four milestone payments.
That’s true.
But the question isn’t what a website costs.
It’s what the current one is costing you.
At the end of the first phase you’ll see the strategy and structure for your website. If you don’t believe in the direction, you stop there and keep the strategic work you’ve paid for.
If you approve it, we move into copy, design and build.
Not the right size for you yet? There's a smaller way in. A paid audit, credited toward the project if you come back within sixty days.
You can, and it will probably look fine.
What AI can’t do is decide what your business should be known for, because it only knows what you already tell it. It will write a very polished version of the message you already have. If that message isn’t landing, you’ll get a faster version of the same problem.
The decisions are the work. The website is what happens after them.
Yes. There’s a paid audit, $500, credited toward the project if you go ahead within sixty days. I go through your site and you get a report with the actions written out. If you’d rather work through them yourself, you can, and plenty of businesses should. It’s the honest answer when the full project isn’t the right size yet.
No.
True Bearings is also for founders who are at or near capacity and preparing to make their first hire. The goal is to make sure your website supports the business you’re building next, not just where you are today.
We can work with your existing brand and make small refinements where needed. If your brand needs a full redesign, we can scope that separately.
Yes. Search and AI foundations are built into the strategy, content and technical setup of your website.
We don’t promise rankings or instant traffic. Search visibility builds over time.
You’ll receive handover and training, 30 days of post-launch support and a 90-day checkpoint to review how the website is performing.
You’ll also leave with a Growth Roadmap so you know where to focus next.
We need your expertise, not hours of your time managing a website project.
One deep dive. A handful of approvals. We take care of the rest.
True Bearings runs over four weeks, provided feedback and approvals are received within the agreed timeframes.
You’ve already proven people want what you do.
Now you need more of the right clients choosing the business you’re building, so you can grow the team without everything continuing to depend on you.
True Bearings gives you the strategy and website to support that next stage.
I personally lead every True Bearings strategy, so we only take on three new projects each month.
A thirty minute call. You tell me what’s actually happening, I tell you what I think is causing it, and if I’m not the right person for it I’ll say so.
