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Websites for health and wellness businesses
A website people trust before they book.
People choose a practitioner on trust, usually on their phone, often before they've told anyone they're looking. Your website is the first appointment.
Book a callNot ready to talk yet? See what your website is costing you.
Results from Unfurl EMDR, Glow Colonics and Beneath the Palms Midwifery
Sound familiar?
“People find me, then they don't book.”
“My website doesn't sound like me.”
“GPs can't tell what I actually do, so they refer elsewhere.”
In health, trust comes first. A nervous client wants to feel safe before they reach out. A busy GP wants to know in about thirty seconds who you help and how to refer.
When your website can't do both, good clients and good referrals quietly go somewhere else.
Practices that are now booked, referred and found
See the work
Unfurl EMDR, Cairns. New business. No brand, no website, no referral pathways. Within two months of launch she was getting around two website enquiries a week and roughly one GP referral a week from doctors who found her through Google. She increased her client days to keep up.
“GPs and paediatricians have been able to find me through the website she created.”
Jakara Enders, Unfurl EMDR
“It’s amazing. I get so many enquiries but having to say no is really hard. Not a bad problem to have.”
Beneath the Palms Midwifery, Cairns. Booked out for the rest of the year, and two new services launched off the back of it.
Caitlin Mason, Beneath the Palms Midwifery“It felt like she knew me better than I knew myself.”
Glow Colonics, Cairns. Page one of Google for colon hydrotherapy in Cairns within eight weeks, with no ad spend behind it.
Stephanie Baron, Glow ColonicsWhat a health website has to get right
Written for clients and referrers
Clients who are often anxious, and GPs and other practitioners who decide fast. Every page speaks to both.
Calm and credible on a phone
The brand has to feel safe before anyone reads a word, because that's where most people find you.
Built around the words people type
Service pages for searches like “EMDR therapy near me”, your Google Business Profile set up properly, and answers AI tools can quote.
Ahpra rules handled from the start
If you're a registered practitioner, testimonials and claims about treatment are written within Ahpra's advertising guidelines.
How it works
Strategy
One deep dive with me. We work out who you help, why the right clients should choose you, and how they find you.
Words
I write every page in your voice, for your clients and your referrers. You approve every word.
Website
Designed and built around that strategy, so it works as well on a phone as it looks.
Getting found
Search, your Google Business Profile and AI visibility, built in before launch.
Your part is one deep dive and a handful of approvals.
Everything else is done for you, and nothing moves to the next stage until you've approved it. See how Websites works
Questions practitioners ask
No. I'm based in Cairns and work with health and wellness businesses right across Australia, over video calls.
I do. It comes straight out of our strategy session, so it sounds like you, and you approve every word before it goes live.
Yes. If you're a registered practitioner, testimonials, claims about treatment and how your services are described are written within Ahpra's advertising guidelines from the start.
Yes. Search is built in from the start: a page for each main service, proper page titles, your Google Business Profile and clear answers that Google and AI tools can quote.
You do. The domain is in your name, and the website, the words and the photos are yours.
No. Working that out is part of the project. You bring what you know about your clients, and we shape it together.
Not ready to talk yet? Find out what your website is actually costing you. Four questions, two minutes.
Make your website the first good appointment.
A thirty minute call. You tell me what's actually happening, I tell you what I think is causing it, and if I'm not the right person for it I'll say so.
Book a callThirty minutes. You’ll leave knowing what the actual problem is, whether or not you end up working with me.
