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Website SEO clean-up case study, Cairns
Three times the traffic from two weeks of search work.
Iconic Balloons, Cairns. Two weeks of search work in early 2025. The brief was simple: help people find her.
4x
impressions per day
5x
clicks per day
Mid teens
average ranking, up from 30 to 50
Where they started
Iconic Balloons had a DIY website with almost no search setup behind it. Products weren't organised and nothing told Google what each page was for, so it showed almost none of them.
In her words: no one can find me, and I don't understand any of this tech stuff. She wanted people to find her, so that's where the work started.
What we did
01
Fixed the backend issues that were keeping pages out of the search index entirely
02
Rebuilt the site structure so each page had a clear job and Google could tell what it was
03
Set up proper heading hierarchy, meta structure and on-page search formatting throughout
04
Corrected the indexing so the pages that actually mattered could be found
What changed
Impressions went from 10 to 25 a day up to 40 to 100 plus. Clicks went from 0 to 3 a day up to 3 to 10. Average ranking lifted from somewhere between 30 and 50 into the mid teens.
Getting found was the brief, and it worked. The next step is a site built to turn those visitors into orders, because traffic on its own only gets you halfway.
Impressions from 10 to 25 a day up to 40 to 100 plus, with a click-through rate of 4.9 percent.
•
Getting found is step one. Getting chosen is step two.
Want the same thing for your business?
Book a call. Thirty minutes. You tell me what’s actually happening, I tell you what I think is causing it, and if I’m not the right person for it I’ll say so.
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